Viewing entries tagged
Narrativ

Portfolio Update - 31.08.2018

ClauseMatch have joined the Investment Association, the UK's trade body representing investment managers with over £6.9 trillion assets under management, as their first FinTech member.

 

Narrativ have graduated from German software giant SAP's Foundry accelerator and have been given access to SAP's extensive partner and customer network including enterprises such as Coca Cola and General Electric.

 

Homelyfe have launched their partner program, enabling third party firms to provide Homelyfe's insurance offering alongside their products, and have partnered with Premium Credit, a leading UK premium finance enterprise with over 2.2 million customers.

 

Talis Capital-backed Narrativ Recognised As World Economic Forum Technology Pioneer

Company honoured for building technology to re-architect an independent and profitable media ecosystem

(LONDON, June 21, 2018), Narrativ, an innovative media technology company backed by Talis Capital (‘Talis’) has been honoured by the World Economic Forum (‘WEF’) as a 2018 Technology Pioneer.

Narrativ’s SmartLink AI transforms hard-coded links into intelligent, continuously self-repairing nodes - creating an open marketplace for product links while ending the 404. To date, SmartLink AI has restored more than one billion links, impacting more than 200 million internet users every month.

The World Economic Forum Technology Pioneers is a community of early-stage companies from around the world poised to have a significant impact on business and society.  Past recipients of the award include Google, AirBnb, Kickstarter, Blockchain, Palantir and Wikipedia. Other Talis-backed winners of the award include Darktrace and Onfido.

Narrativ’s technology unlocks a new revenue source for publishers by democratizing 100mm consumers, creating a sustainable business model that maintains integrity for the 4th estate. The Company was founded by Shirley Chen, former consultant at McKinsey & Company and Director of Marketing and Business Development at Moda Operandi. She is one of 14 female founders recognized by WEF this year.

Talis participated in the angel funding round and went on to lead the seed funding round in Narrativ, which also included participation from New Enterprise Associates. These investments have allowed Narrativ to innovate further through investment into technology and to continue to drive the expansion of the business.

Narrativ’s mission is to build a strong technology foundation for journalism and commerce. It’s our generation’s responsibility to build a sustainable and profitable media ecosystem,” said Shirley Chen, CEO and Founder of Narrativ. “The foundation of this ecosystem is free-flowing data, accessed by working links. We need to restore links for the benefit of every user of the Internet - publishers, advertisers and consumers alike.”

Matus Maar, Managing Partner and Co-founder of Talis Capital said: “Narrativ is shaping the future of journalism and commerce on the internet. By devising innovative technology that repairs crumbling digital infrastructure, Narrativ is improving the internet for users, publishers and advertisers alike. The scale of this undertaking should not be understated, and its work is vital to the health of a digital ecosystem. Today’s award is testament to Narrativ’s achievements and further demonstrates how technologies can improve the state of the world.”

The Technology Pioneers were selected by a selection committee of more than 60 academics, entrepreneurs, venture capitalists and corporate executives. The committee based its decisions on criteria including innovation, potential impact and leadership. There is also a wide variety in the technologies the pioneers focus on: the focus technologies include artificial intelligence, big data and internet of things (IoT), biotechnology, blockchain, autonomous vehicles, cyber security, vertical farming and other agricultural advances, decentralised microgrids and robotics.

Portfolio Update - 24.11.2017

Onfido have been selected as the first ID verification provider for Salesforce's Financial Services Cloud where they will enable financial institutions to easily verify and onboard new customers. 

 

 

Shirley Chen, Founder & CEO of Narrativ, has been named in "Forbes 30 Under 30" following her impressive background where she acted as Head of Marketing at Moda Operandi before founding Narrativ, an advertising technology start-up which now handles 4.3 trillion monthly requests.
 

 

Luminance have won British Legal Technology Awards' "New IT Product of the Year" for their market-leading platform which continues to attract new clients including Chapman Tripp, New Zealand's largest full-service commercial law firm.

Portfolio update - 13.10.2017

Talis participated in PremFina's $36m fundraising round to disrupt the insurance sector alongside world-renowned co-investors including Japanese e-commerce enterprise Rakuten, investment management giant Draper Espirit, and Thomvest, the Venture Capital arm of the Thomson Reuters family. 

 

 

Narrativ, a female-led start-up using AI to revolutionise content advertising, have been taking action to improve the under-representation of women in the technology sector.  
 

 

Pirate Studios, the UK's largest music rehearsal studio provider, have developed their own live-streaming service which is gaining traction with popular independent artists.

Narrativ helps publishers make more money when they drive sales

Narrativ founder and CEO Shirley Chen said there’s a big revenue opportunity that’s gone largely untapped by online publishers — namely, the links those publishers are already using to direct readers to buy the products mentioned in an article.

Sure, affiliate links are a common business model, where publishers get a cut of the business that they’re sending to retailers. There are even companies like Skimlinks and VigLink that automate this process.

But Narrativ is doing something a bit different. It turns these links into an advertising unit called a SmartLink, where different retailers can bid in real-time for each click.

The company has raised $3 million in funding from investors includingTalis Capital and New Enterprise Associates.

Chen previously worked at the intersection of commerce and media, serving as head of marketing at Moda Operandi, the e-commerce company backed by Condé Nast-owner Advance Publications and LVMH. She argued that SmartLinks are a more effective form of promotion than banner ads (which are intrusive and can be stripped out by ad blockers) and native advertising.

“Native advertising mimics real content,” Chen said. “Narrativ advertising is real content.”

In other words, the product doesn’t require writers and editors to do anything different — it automatically transforms the product links that they were going to include in their articles anyway into SmartLinks. Similarly, readers just click on the links that they want to, and the bidding and redirecting should happen imperceptibly.

Retailers, meanwhile, can run more sophisticated campaigns where they bid different amounts for different users who have different levels of exposure to the brand and product. (Chen contrasted that with the “last click” approach, where all the affiliate money goes to whoever drove the final click before purchase.) And since the bidding happens in at the moment of the click, they get to avoid “link rot” when a product link changes.

Although Narrativ is officially coming out of stealth today, Chen said the product has already been in testing with publishers like New York Magazine, which has seen the value of its content clicks increase by 250 percent, and with retailers like Dermstore, which saw its return on investment increase by 67 percent year-over-year.

In a statement, Dermstore Vice President of Marketing Richie Singh said that before Narrativ, the company wasn’t thinking about promoting itself through editorial content: “The technology just wasn’t there.”

“Our competitors were winning 92% of traffic from editorial links until Narrativ,” he added. “For the first time, we control when a product featured in content drives traffic to Dermstore.” (Here’s a bit more detail about how Dermstore is using Narrativ.)

Beyond plain vanilla links, Chen also said that Narrativ works with other units like product galleries. The key, she said, is that it can’t be intrusive to the reader experience.

 

Original Source: https://techcrunch.com/2017/08/15/narrativ/

Portfolio Update - 11.08.2017

Narrativ, formerly BAMx, have launched out of stealth mode and won “Best Native/Content Advertising Platform” at the Digiday Signal Awards following their case study with Dermstore, America’s 2nd largest beauty e-commerce retailer, who saw their ROI increase 67% YoY and their revenue grow 685% after implementing Narrativ’s market leading technology.

https://narrativ.com/

Darktrace have signed $200m+ of contracts to date and recently appeared on Sky News to discuss the ongoing ransom of HBO’s sensitive data by criminal hackers.

https://www.darktrace.com/