Viewing entries tagged
Price f(x)

Price f(x) adds new marketing chief after accomplishing the most successful year in its history

  • Patrick Moorhead joins as Chief Marketing Officer from big data startup Label Insight to help the company continue its strong growth, following its doubling in size for three consecutive years

  • The appointment follows a hugely successful 2018 for Price f(x) which included the completion of its second financing round with strategic investment from Digital+ Partners and Bain & Company

  • In 2018, Price f(x) was awarded “Cool Vendor of Digital Commerce” by Gartner®, selected as pricing technology provider to Bain & Company’s “Pricing Navigator” offering and certified as an SAP® AppCenter partner

MUNICH / CHICAGOFebruary 12th, 2019 – Price f(x), the global leader in cloud pricing software, has appointed a new Chief Marketing Officer to build on the most successful year in the company's history. Patrick Moorhead, who has more than 20 years’ experience in marketing and has worked at technology companies like Twitter and Razorfish, joins from big data startup, Label Insight.

The appointment follows the successful completion of Price f(x)'s second financing round, at the end of 2018, led by Digital Plus Partners, a leading European B2B growth technology investor, and Bain & Company, one of the world's leading management consultancies.

By the end of 2018, Price f(x) was serving 90 global customers, including industry leaders such as Robert Bosch, MediaMarktSaturn, SchneiderElectric, Iron Mountain and Owens-Illinois. Jose Redondo, Global Pricing Excellence Leader at Owens-Illinois said, “We’ve decided to switch from a first-generation price optimization provider to Price f(x) in 2018 because of its flexibility, responsiveness and implementation speed”. The company was awarded “Cool Vendor of Digital Commerce” by Gartner, selected as pricing technology provider to Bain & Company’s “Pricing Navigator” offering and certified as an SAP® AppCenter partner.

“We’re excited to welcome Patrick to the Price f(x) leadership team. With his diverse background in social and digital media, advertising, brand strategy, and marketing for SaaS solutions, Patrick will help to solidify Price f(x) as a globally recognized leader in the pricing SaaS industry, and ensure our growth continues under the banner of a brand that reflects our customers’ voices, our company’s values, and our product innovations.” said Marcin Cichon, Price f(x) CEO.

Patrick Moorhead said: "I'm excited to join a company that is growing rapidly, attracting new customers and winning awards. Price f(x) was founded on a vision of providing a cloud-powered middle-office management platform that serves the entire life-cycle of customers' pricing needs and the team's success in 2018 is testament to how well they are realizing that vision. I'm looking forward to helping them to achieve even more success."

Tom Fencl, Price f(x)’s CFO said: “Patrick will be a key part of our team. We expanded massively in 2018, adding close to 30 new customers and growing our global team to more than 200. Patrick joins us at an exciting time when we currently have over 100 open positions in the company worldwide and plan to expand across all functions. We are looking forward to another exciting year of growth."

Axel Krieger, Founding Partner at Digital+ Partners and Price f(x) supervisory board member, said: “To double in size each year for three consecutive years, in such a highly complex enterprise software segment, as Price f(x) has done, is a tremendous achievement. We are very impressed with Price f(x) because of its past growth, and because of the huge growth opportunity ahead."

Matus Maar, Co-founder and Managing Partner at Talis Capital and Price f(x) supervisory board member said: "When we invested in 2016 alongside with Credo Ventures, we saw the potential for Price f(x) to become a global solution for industry leaders solving a suite of price management challenges. We’re proud to note a record-breaking year for Price f(x) and the addition of Patrick Moorhead to their excellent team, as the company continues to attract and retain a super high-quality customer base. The team’s excellent customer service, operational expertise and impressive dedication has been a recipe for success. We’re excited by their plans for future expansion and are optimistic for another year of astronomical growth!"

- ENDS -

About Price f(x)
Established in 2011 in Germany, Price f(x) AG is the provider of a full suite of price management and CPQ SaaS solution based on the latest native cloud architecture, offering broad and flexible support to the entire price management closed loop cycle of Price Strategy, Controlling, Setting and Realization. The solution is suitable for B2B and B2C as well as for any industry, any size of business and geographical location. Price f(x)’s vision is to remain the leading SaaS pricing and CPQ platform provider offering easy to use, fast to implement, flexible to adapt, risk free and inexpensive, comprehensive solutions. Price f(x)’s business model is entirely based on the satisfaction and loyalty of its customers. For more information please visit: www.pricefx.com.

About Digital+ Partners
Digital+ Partners is a leading technology growth equity investor focused on European and US technology companies with €350 million assets under management. Digital+ supports ambitious entrepreneurs to build global technology leaders by providing them with strategic advice and long-term financial support to help them define and execute their growth plans. The fund focuses exclusively on B2B technology companies and leverages a deep corporate network to help portfolio companies access new markets and build new partnerships. For more information please visit: www.dplus.partners.

About Talis Capital
Talis Capital is a unique Venture Capital investment firm funded by a group of successful and strategic ultra-high net worth entrepreneurs. Focused on backing emerging software technologies, Talis has invested over $500m worth of transactions since 2009 and the portfolio includes Darktrace, Onfido, iwoca, Pirate Studios, Luminance, Threads, Oh My Green to name just a few. Talis concentrates on building long term partnerships and leverages its exclusive investor network to create opportunity. The team looks for innovative high growth companies with sector defining ventures and attractive business models.

www.taliscapital.com

Price f(x) Raises €25 Million in Series-B Funding Round Co-Led by Digital+ Partners and Bain & Company

Price f(x) Raises €25 Million in Series-B Funding Round Co-Led by Digital+ Partners and Bain & Company

MUNICH / NEW YORK – December 19th, 2018 Price f(x), the global leader in cloud pricing software, has raised €25 million in Series B funding. Leading the round are Digital+ Partners, a leading European B2B technology growth investor, and Bain & Company, one of the world's top management consulting firms. The Series A investors, Prague-based Credo Ventures and London-based Talis Capital, also participated in the round.

Established in 2011 in Munich, Price f(x) provides a modular SaaS solution for Price Optimization, Management (PO&M) and Configure-Price-Quote (CPQ) for enterprises of any size, based on the latest in native cloud architecture. The company currently serves over 80 global, blue-chip B2B and B2C customers across a variety of industries, including Robert Bosch, SchneiderElectric, Owens-Illinois, Iron Mountain and Sonoco. Price f(x) has also developed a strong partner ecosystem with leading global technology, consulting and integration providers—including Bain & Company and SAP—enabling a best-in-class service offering, which helps customers realize a fast time-to-value on their pricing projects.

“Price f(x) has become the leading SaaS pricing solution provider on the market through its customer centric approach and by offering a feature-rich, highly flexible pricing tool that is also risk free and fast to implement,” said Marcin Cichon, CEO and co-Founder of Price f(x). “Our success is based on the continued satisfaction and loyalty of our customers. This new funding will allow us to help even more businesses to thrive by further expanding our existing platform capabilities and also introducing a new product offering for the SME market segment.”

“We have been very impressed by what Marcin and his team have achieved to date and see a huge growth opportunity ahead for Price f(x). They have built a world-class product, driven by a relentless customer focus, and we believe they are set to become the global market leader in pricing software. We are proud and excited to co-lead this round with Bain & Company and support Price f(x) in this next stage of growth”, said Axel Krieger, Founding Partner at Digital+ Partners.

Earlier this year, Bain & Company and Price f(x) announced a partnership to develop the Bain Pricing Navigator, offering Bain & Company clients a powerful, industry-leading software tool. The solution enables customers to continuously assess and adjust pricing based on their company’s performance by leveraging real-time dashboards, proprietary insights and templates, as well as integration with CRM and ERP systems.

“For most companies, pricing is the single most effective lever to boost earnings,” said Ron Kermisch, Bain & Company’s global pricing leader. “Yet many companies leave money on the table because they do not set the best price or ensure customers actually pay the price they have determined. Bain & Company sees investing in Price f(x) as a great opportunity to help Price f(x) to become the de-facto standard in pricing and with that to be also the best-of-breed competitive weapon for Bain’s clients, to stay at the cutting edge of pricing.”

Over the last decade, Bain & Company has developed a deep understanding of pricing strategy and a proven track record of results, working with B2B and B2C companies globally across industries. A Bain & Company survey of more than 1,700 pricing decision-makers found that 70 percent of companies believe pricing is a top management priority. However, more than half of respondents conclude that management has insufficient visibility into pricing decisions. Furthermore, fewer than 20 percent of the companies surveyed have appropriate tools and dashboards to improve pricing decisions.

Ondrej Bartos, Co-Founder & Managing Partner at Credo Ventures said, “Since investing in Price f(x) alongside Talis Capital in 2016, it’s been exciting to see the company close in on their vision to become the leader in price optimization software solutions. The energy and resilience demonstrated by Marcin and his team is what makes truly successful companies and we are grateful to be part of their journey.”

Price f(x) is a member of the Bain Alliance Ecosystem – a network of best-of-breed partnerships with complementary tool, technology, and service providers that accelerates delivery of breakthrough client results.  Through the Bain Alliance Ecosystem, Bain & Company clients have access to relevant new capabilities, enabling faster assimilation of new ideas, skills, and ways of working.

Editor's note: To arrange an interview with Mr Kermisch, contact Katie Ware at  katie.ware@bain.com or +1 646 562 8107.

###

About Price f(x)

Established in 2011 in Germany, Price f(x) AG is the provider of a full suite of price management and CPQ SaaS solution based on latest native cloud architecture, offering broad and flexible support to the entire price management closed loop cycle of Price Strategy, Controlling, Setting and Realization. The solution is suitable for B2B and B2C as well as for any industry, any size of business and geographical location. Price f(x)’s vision is to remain the leading SaaS pricing and CPQ platform provider through offering easy to use, fast to implement, flexible to adapt, risk free and inexpensive, comprehensive solutions. Price f(x)’s business model is entirely based on the satisfaction and loyalty of its customers. For more information please visit:  www.pricefx.com.

 

About Digital+ Partners

Digital+ Partners is a leading technology growth equity investor focused on European and US technology companies with €350 million assets under management. Digital+ aims to support ambitious entrepreneurs build global technology companies, providing them with strategic advice and long-term financial support to help them define and execute their growth plans. The fund focuses exclusively on B2B technology companies and leverages a deep corporate network to help portfolio companies access new markets and build new partnerships. For more information please visit: http://www.dplus.partners

 

About Bain & Company, Inc.

Bain & Company is the management consulting firm that the world's business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick. The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector. For more information visit: www.bain.com.

Portfolio Update - 08.05.2018

Luminance have announced their regulatory compliance solution following a trial with a major retail bank where they achieved 85% time-savings for its GDPR review, and have now secured over 75 clients including ten of The Global 100 law firms.

 

Price f(x) have partnered with Bain & Company, one of the world's top management consultancy firms, where their pricing optimisation software will be used to support Bain's extensive client base.

 

Pass the Keys have been chosen as one of the first three UK partners for AirBnB's professional co-hosting programmme following their impressive short-term rental track record with over 5,000 guest stays completed since their launch in 2015.

 

Senrio have been raising awareness of IoT chained attacks, where attackers hack vulnerable IoT devices to gain access to enterprise networks, and publicly demonstrated an attack at RSA, one of the world's largest cybersecurity conferences.

 

Talis Capital & Credo Ventures lead more funding for Price f(x)

Talis Capital is pleased to announce that it has co-led an additional funding round along with Credo Ventures into leading price management, optimization and CPQ SaaS provider, Price f(x).

Price f(x) has now raised a total of $8.3 million on the back of its most successful year, having doubled the number of customers it serves. Price f(x) has also successfully established a market presence in the US and Asia Pacific with new offices in Chicago, IL and Brisbane, Australia.

Managing Partner of Ventures at Talis Capital, Matus Maar, commented “Price f(x) has been a stand-out performer in Talis’ portfolio and we think there is a huge amount of potential within the team and technology to come. Price f(x) has demonstrated significant value to its clients through its innovative approach to price optimisation and CPQ. We can’t wait to see what the team achieves this year during a period of exciting international expansion."

Established in 2011 in Germany, Price f(x) AG provides a full suite price management and CPQ SaaS solution based on a native cloud architecture, offering broad and flexible support across the entire price management lifecycle, including Price Strategy, Controlling, Setting, Optimization, and Realization. The solution is suitable for B2B and B2C as well as any industry facing the classical but also particular pricing challenges of commercial organizations of any size and geographical location. Price f(x)’s vision is to become and stay the leading SaaS pricing and CPQ solution provider through offering easy to use, fast to implement, flexible to adapt, risk-free and inexpensive, comprehensive solutions. Price f(x)’s business model is entirely based on satisfaction and loyalty of their customers, not about signing long-term commitments.

Price f(x) co-founder and CEO Marcin Cichon stated: “This year’s strong performance reconfirms Price f(x)’s clear differentiation, unique value proposition, and vision to disrupt established industry players. The continuous financial and operational support of our investors makes us very proud and will allow Price f(x) to further expand our existing commercial operations in North America, Europe, and Asia, while better serving its rapidly expanding list of customers, both large and small.”

 

About Talis Capital

Talis Capital is a London based venture capital firm, focused on B2B technology companies within three key areas: Security, Business Intelligence/SaaS and Financial Services. Talis Capital has completed over $380m of transactions since 2009 and has an outstanding returns track record. Talis has made over 30 venture investments and count some of the fastest growing tech start-ups in its portfolio – Darktrace, Onfido, Iwoca, Luminance, Pirate Studios - among many others. For more information visit:  https://www.taliscapital.com/