Zyper is a unique software tool that helps brands connect with their fans to drive engagement, insights and sales. Zyper uses technologies such as computer vision, natural language processing and predictive analytics to identify the top 1% of a brand’s most loyal fans, across different social media channels, and build communities of 500 – 1,000 advocates around them.
Communities create authentic brand-related content that can be shared on social media, ultimately driving brand engagement, product insights and revenues for companies. This ability to accurately identify and segment superfans has already attracted brands like Dior, Unilever and Kellogs. Zyper brand-fans drive higher repeat rates of purchase up to 16x, have 5x higher average order value and new customer acquisition is 2x cheaper than Facebook.
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